What does it mean to be a spokesman? And why is it important to build relationships? Avi Mayer (@AviMayer) is the spokesman for the Jewish Agency for Israel. In this interview Avi explores his path to becoming a spokesman.

Listen to this interview now:

The spokesman par excellence that Avi talks about is Abba Eban. Avi recommends the following two books on Abba Eban:
– Abba Eban: A Biography
– Eban

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