What are politicians telling us? Why do campaigns go negative?

Political operative Ben Sparks discusses the art and craft of campaign communication. Ben has directed campaign communications and managed campaigns for a variety of household names, including several sitting governors and senators. In this interview, we face uncomfortable truths about how campaign messages we despise are simply hideous reflections of ourselves.

Listen to this interview now:

Further readings Ben recommends include:
“The Iliad” by Homer – http://amzn.to/2lUaamo 
“All the King’s Men” by Robert Penn Warren – http://amzn.to/2l9ojyV
“Face the Nation” by Bob Schieffer – http://amzn.to/2mdmSzd

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