“What people need to do is look at their lives through that lens ‘How much of what I do is intentional and how much of what I do is routine? How much of what I do is considered and how much of what I do is simply a function of I did it that way yesterday, I did it again today, and likely I’ll do it tomorrow?’”

— Jerry Johnson

Jerry Johnson manages relevance research at Brodeur Partners. His team helps organizations stay relevant in people’s lives. In this episode Jerry discusses how to evaluate the many messages that every day appeal to our attention and our wallets. Learn how being aware and intentional about what matters to us can affect our lives.

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