We live in a world where your attention is the most valuable thing you have to offer. It’s in some ways even more valuable even than the money in your pocket, or even more valuable than your vote. The things you choose to allocate your attention to — the shows you watch, the news you consume, the social media platforms that you engage on and the conversations that you take part in there — those are going to be the things that shape the world around us.
— Arik Ben-Zvi
Arik Ben-Zvi is the executive managing director of the Glover Park Group, a strategic communications and government affairs firm with a global presence. In this conversation we discuss the critical faculties and the moral compass we must cultivate to navigate an increasingly complex mass media and social media landscape.