Signaling in the Right Direction — Interview

We live in a world where your attention is the most valuable thing you have to offer. It’s in some ways even more valuable even than the money in your pocket, or even more valuable than your vote. The things you choose to allocate your attention to — the shows you watch, the news you… Read More

Selling without Inventory — Interview

The lobbying firm that was interviewing Lydia Borland told her there were two qualifications: Hill experience and a master’s degree. She had neither. She wasn’t even clear what Hill experience was. But, most importantly, she wasn’t going to let anyone tell her she was unqualified. As far as Lydia was concerned, working as the receptionist… Read More